Attracting Foreign Investment
Investors want a reason to come back and invest in Nigeria. Nigeria is the unfulfilled promise of Africa. Its people are fiercely entrepreneurial. The country’s economy is still huge and it has massive untapped potential. For those who want to expand to sub-Saharan Africa but don’t know the continent, Nigeria is often the first choice (or second, after South Africa).
This is testament not only to scale of its economy, but to the cultural power of the country and the footprint and impact of its diaspora. Nigeria is an attractive proposition on paper, and investors, even if they’ve been burnt by the country in the past, can be persuaded to give the country another chance through good governance and effective communications.
President Tinubu's administration has to communicate effectively with investors, both in the East and West, and tell a compelling story about how Nigeria is being turned around.
